Brand queries and FAQs

A brand is the set of perceptions people have about an organisation or product. It allows someone to make a quick judgment call about something. It enables them to decide whether that thing is something they wish to spend their time on and engage with. 

As a University operating in an increasingly competitive market, branding - including a consistent visual identity - is a crucial tool in our efforts to try to reach out to our audience, to tell them who we are in the blink of an eye, to gain their trust and engagement and, over time, to tell our story and our vision to them.

It is important that we have one brand for the University if we are to strengthen our reputation and awareness. Having multiple individual logos across the University will lead to a dilution of the overarching identity and potential confusion among our audiences. Your work is an important part of the University’s voice and identity so should be shown with the primary University logo. This enables us to project a consistent, professional image at all times. 

The Design and Digital team can work with you to great a distinctive look for your project, team or initiative within the institutional visual identity guidelines - contact brand@sgul.ac.uk for help.

No. We are planning a gradual roll-out of the refreshed visual identity, only replacing materials when they need updating and when budgets allow. We want to avoid unnecessary waste, so do run down existing stocks before implementing new designs.